Description
Heading 1: At a Glance (H3)
Purpose: Rank for primary commercial search intent within first 120 words.
Opening paragraph to include: botanical name once, common name once, “plants” once, a distinctive cultivar trait, natural purchase intent phrasing.
Heading 2: What Makes This Cultivar Special (H3)
Purpose: Differentiate cultivar and increase conversion.
Descriptive info why its a good choice to grow, not just stating facts about it. Compare implicitly to other cultivars, show the value of this selection.
Heading 3: Botanical Facts / History (H3)
Purpose: Build authority and paint a picture.
Include things like: Native range, Breeding background, Historical cultivation, Cultural significance, Taxonomic notes
Heading 4: Cultivation Information (H3)
Purpose: Capture long-tail “how to grow” traffic.
Helpful information on cultivation, write some bits out, plus have some bullet points on 6-8 key cultivation points (stuff that isn’t in the attributes), for example:
- Sowing time
- Soil preference
- Position
- Spacing
- Flowering period
- Height
SEO Micro-Optimisation Checklist
For every product page:
✔ Common name mentioned naturally 2–3 times
✔ Botanical name mentioned 2–4 times total
✔ 8–15 well-chosen attributes
✔ At least one internal link to:
- Attributes species page
- Related cultivar
- Growing guide
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